BBB Education and Research Foundation
invites you to
 
BBB Forum: Leading the Recovery
Restoring Transparency and Trust In Business
 
Tuesday, May 12, 2009
8:00 AM to 12:45 PM
Add to Google Calendar
 
Time Inc. Conference Center
1271 Avenue of the Americas
New York, NY 10020-1393

Get Directions
 

SCROLL DOWN TO REGISTER NOW

Sponsored By
The Bank of New York Mellon

Event Host
Time Inc.

ALERT: Online registration for this event closes
at 5:00 pm on Monday, May 11.
Walk-up attendance permitted as possible
Credit card or checks, NO CASH at door.

Go to 1271 Avenue of the Americas at 50th Street
Check in at BBB desk in lobby.


WHO SHOULD ATTEND
CEOs, COOs and CFOs; corporate communications, investor relations, ethics, compliance, CSR, sustainability, public affairs, community relations, PR, HR or governance executives; media executives; general counsels; business owners, entrepreneurs, senior executives; CSR, PR, advertising, marketing and communications advisers; accounting executives and risk management advisers; philanthropic and nonprofit leaders; other interested executives.

LEADERSHIP PRESENTATIONS

FEATURED REMARKS: Building Transparency and Integrity


STANLEY S. LITOW
VP, Corporate Citizenship & Corporate Affairs, IBM
President, IBM International Foundation

What will it take for senior leaders to restore shattered trust in business and lead the way to recovery? A respected senior leader will share insights.

Special Report


JOHN DeROSE
Senior Manager, Audit & Enterprise Risk Services
Deloitte & Touche LLP
"The Responsible and Sustainable Board"

PANEL DISCUSSIONS

Responsibility Strategies for Rough Times

CAROL CONE, Chairman and Founder, Cone Inc., Panel Moderator
CHRISTOPHER T. LLOYD, Executive Director, Public Policy & Corporate Responsibility, Verizon Communications Inc.
DANIEL J. OSHEYACK, Vice President, Philanthropic Initiatives, Time Warner
CAROLINE ROAN, Vice President, Corporate Responsibility, Pfizer Inc and President, Pfizer Foundation

Needs are increasing and budgets are shrinking. How can you sustain CSR, community affairs, and philanthropic programs - and increase impact and ROI? Expert panelists will discuss trends and strategies.

Ethical Marketing Challenges

STUART ELLIOTT, Advertising Columnist, The New York Times, Panel Moderator
PENRY PRICE, Vice President, Advertising Sales, North America, Google
LEONARD L. GORDON, Director-Northeast Regional Office, Federal Trade Commission
RANDALL ROTHENBERG, President and CEO, Interactive Advertising Bureau
RONALD R. URBACH, Partner, Co-Chair, Advertising, Marketing and Promotions Practice Group, Davis & Gilbert LLP

Issues such as behavioral marketing, stealth marketing, privacy, and data security are hot and controversial. What is the current thinking about burning questions, best practices, and self-regulatory efforts?

8:00 AM - Networking Breakfast
8:30 AM - Presentations Begin
12:45 PM - Conclusion of Program

For further information call 212.358.2842.

 

THIS IS A PAST EVENT.